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Marketing 101: Creating An Effective Message

Want an awesome marketing campaign? Start with a solid message (and here's how to get going!).

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Bringing Your Elevator Pitch Into the 21st Century

Incorporate technology into your elevator pitch to appeal to new demographics and stand out from a crowd.

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Reasons to Hire a Marketing Consultant

Thinking about hiring a marketing consultant? These reasons will help guide that decision.

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On Avoiding Normal

Eight personality traits that are increasingly treated as disorders should be embraced. They are the things that make us unique (read: not normal), and they can be assets for creativity.

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Keeping Your Arsenal Stocked

A number of basic things should be in your "marketing" arsenal, ready to go at any time. Every 6 months or so, schedule a meeting with yourself to read over all your own marketing collateral and make...

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Go Big or Go Home

Too often, many of us fall into the “If it ain’t broke, don’t fix it” mode. We don’t toy with something that is working well enough.

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Santa’s Branding Strategy

Oh sure, Santa has updated his wardrobe and hairdo a bit, but his brand has been solid for two centuries and doesn’t look like it’s going to fade. Because he’s been so successful as a brand, I thought...

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