Marketing 101: Creating An Effective Message
Want an awesome marketing campaign? Start with a solid message (and here's how to get going!).
View ArticleBringing Your Elevator Pitch Into the 21st Century
Incorporate technology into your elevator pitch to appeal to new demographics and stand out from a crowd.
View ArticleReasons to Hire a Marketing Consultant
Thinking about hiring a marketing consultant? These reasons will help guide that decision.
View ArticleOn Avoiding Normal
Eight personality traits that are increasingly treated as disorders should be embraced. They are the things that make us unique (read: not normal), and they can be assets for creativity.
View ArticleKeeping Your Arsenal Stocked
A number of basic things should be in your "marketing" arsenal, ready to go at any time. Every 6 months or so, schedule a meeting with yourself to read over all your own marketing collateral and make...
View ArticleGo Big or Go Home
Too often, many of us fall into the “If it ain’t broke, don’t fix it” mode. We don’t toy with something that is working well enough.
View ArticleSanta’s Branding Strategy
Oh sure, Santa has updated his wardrobe and hairdo a bit, but his brand has been solid for two centuries and doesn’t look like it’s going to fade. Because he’s been so successful as a brand, I thought...
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